Privacy Policy
This privacy policy explains how AyuCare Limited collects, uses, stores and protects personal information when you visit our website, contact us, book an appointment or receive an in-person or online consultation.
AyuCare Limited is the data controller for personal information covered by this policy.
Registered office: Flat 14, 2 Kendra Hall Road, South Croydon, England, CR2 6DT
ICO registration reference: ZB937321
ICO registration date: 14 July 2025
Email: info@ayucare.life
Telephone: +44 7716 187920
1. Information We Collect
Depending on how you interact with AyuCare, we may collect the following information:
Contact and identity information
- Your name, email address, telephone number and postal address.
- Your date of birth, age or other identifying details where relevant to your appointment.
- Your preferred method of communication and time zone.
Appointment and payment information
- The service selected, appointment date, consultation format and booking history.
- Payment status, transaction reference and limited billing information.
- We do not normally receive or store complete payment-card details when payment is handled by a third-party payment provider.
Health and consultation information
When you request or receive a consultation, you may provide information about your physical or emotional wellbeing, medical history, symptoms, allergies, pregnancy, medicines, supplements, lifestyle, diet and consultation goals.
Health information is sensitive personal information and is treated as special-category data under UK data-protection law.
Website and device information
- Internet Protocol address, browser type, device type and operating system.
- Pages visited, referral source, approximate location and interactions with the website.
- Cookie identifiers and analytics or advertising information, according to your choices.
Communications
We may retain emails, contact-form messages, WhatsApp messages, telephone notes, feedback, complaints and other correspondence.
2. How We Obtain Your Information
We collect information directly from you when you:
- complete a contact, enquiry, intake or booking form;
- book, pay for or attend a consultation;
- contact us by telephone, email, WhatsApp or social media;
- subscribe to marketing communications;
- provide feedback or a review; or
- use our website and accept optional cookies.
We may also receive limited information from booking, payment, video-conferencing, analytics, advertising or website-service providers used to operate AyuCare.
3. Why We Use Your Information
| Purpose | Typical information | Lawful basis |
|---|---|---|
| Responding to enquiries and arranging appointments | Contact details and requested service | Steps requested before entering a contract, performance of a contract, or legitimate interests |
| Providing consultations and maintaining consultation records | Identity, appointment and health information | Performance of a contract and an applicable special-category condition, such as health or care purposes or explicit consent where appropriate |
| Processing payments and accounting | Billing and transaction information | Performance of a contract and legal obligation |
| Sending appointment confirmations, reminders and service messages | Name, contact details and appointment information | Performance of a contract or legitimate interests |
| Improving, protecting and administering the website | Device, security, usage and technical information | Legitimate interests, legal obligation or consent where required |
| Sending promotional emails or messages | Name, email address, phone number and preferences | Consent, or another lawful basis where electronic-marketing rules permit |
| Complying with legal, regulatory and safeguarding duties | Relevant identity, communication, transaction or consultation records | Legal obligation, vital interests or substantial public interest where applicable |
4. Health and Other Sensitive Information
We use health information only where it is relevant and necessary to respond to an enquiry, assess whether a consultation is suitable, provide the requested service, maintain appropriate records, protect safety or comply with legal duties.
Please do not send more sensitive information than is necessary through ordinary email, social media or WhatsApp. Where a secure form or appointment system is provided, please use it.
We do not use your health information for targeted advertising, and we do not sell health information.
5. Children’s Information
Where a consultation concerns a child, we may collect information about the child and their parent or legal guardian. A parent or legal guardian must provide information and authorisation where required. We will take reasonable steps to ensure that information is handled in the child’s best interests and in accordance with applicable law.
6. Who We Share Information With
We may share information only where necessary with trusted providers or recipients such as:
- website hosting, maintenance, security and backup providers;
- appointment-booking and form providers;
- payment processors and banks;
- video-conferencing and communications providers;
- email, telephone and messaging providers;
- accountants, insurers, legal advisers and professional consultants;
- analytics and advertising providers, according to your cookie choices;
- regulators, courts, law-enforcement bodies or public authorities where required; and
- healthcare or emergency services where sharing is lawful and necessary to protect a person’s vital interests.
Service providers are expected to use information only for the agreed purpose and to protect it appropriately.
7. International Consultations and Data Transfers
AyuCare offers online consultations to clients in the UK and other countries. If you are outside the UK, information you submit will normally be received and processed by AyuCare in the United Kingdom.
Some technology providers may process information outside the UK. Where required, we use or rely on recognised safeguards for international transfers, such as UK adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.
You are responsible for ensuring that you are permitted to use the online service in your country. Availability may depend on local legal or regulatory requirements.
8. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including clinical or professional record-keeping, legal, accounting, tax, insurance, complaint-handling and safeguarding requirements.
Retention periods vary according to the type of information and the circumstances. When information is no longer required, we will delete it, anonymise it or securely restrict its use.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies for essential website functions, security, preferences, performance measurement, analytics and advertising.
- Essential technologies support functions such as security, forms, booking and remembering privacy choices.
- Analytics technologies help us understand how the website is used and improve its performance.
- Advertising technologies may help measure campaigns or show relevant advertisements.
Where consent is legally required, optional technologies will not be used until you have made a choice. You can reject optional cookies and change or withdraw your choices through the website’s cookie settings.
For more detailed information, including provider names, purposes and durations, please read our Cookie Policy.
10. Marketing
We may send marketing communications where you have consented or where another lawful marketing rule applies. You can unsubscribe at any time by using the unsubscribe link in an email or contacting us.
Service messages, such as appointment confirmations or changes, are not marketing and may still be sent when needed to provide your appointment.
11. Security
We use reasonable organisational and technical measures designed to protect personal information against accidental loss, misuse, unauthorised access, disclosure, alteration or destruction.
No website, email service or internet transmission is completely secure. Please contact us promptly if you believe your information has been compromised.
12. Your Data-Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- request access to your personal information;
- ask us to correct inaccurate or incomplete information;
- ask us to delete information;
- ask us to restrict how information is used;
- object to processing based on legitimate interests or direct marketing;
- request transfer of certain information in a portable format;
- withdraw consent where processing is based on consent; and
- complain to a data-protection regulator.
These rights are not absolute. We may need to retain or continue using some information where the law permits or requires it.
To exercise a right, contact info@ayucare.life. We may ask for information needed to verify your identity.
13. Complaints
Please contact AyuCare first so that we can try to resolve your concern.
You also have the right to complain to the UK Information Commissioner’s Office. Information about making a complaint is available on the ICO website at ico.org.uk.
If you live outside the UK, you may also have the right to contact the data-protection authority in your country.
14. Third-Party Websites
Our website may link to external websites, booking systems, payment services, video platforms or social-media services. Their privacy practices are governed by their own policies. AyuCare is not responsible for the privacy practices of websites it does not control.
15. Changes to This Policy
We may update this privacy policy when our services, providers or legal obligations change. The latest version will be published on this page with a revised “last updated” date. Material changes may also be communicated by another appropriate method.
Contact AyuCare About Privacy
AyuCare Limited
Flat 14, 2 Kendra Hall Road
South Croydon, England, CR2 6DT
ICO registration reference: ZB937321
Email: info@ayucare.life
Telephone: +44 7716 187920
This template is intended to help AyuCare explain its current data practices. It should be checked against the website’s actual forms, booking system, payment service, analytics, advertising pixels, communication tools, security arrangements and record-retention practices before publication.
